I have thought long and hard about whether I should embroil myself in what I've always considered to be such a self obsessed past-time. I still have to pretend most bloggers aren't egotistical time-wasters, yet, the news is full of blogging. So to justify the launch of my blog here is my rationale:
Its a disruptive technology and I need to understand it (especially since my career seems to be following the path of the biggest disruptive technology of all - The Internet!)
Let's face it there is a lot of rubbish out there and bloggers deserve a bad name if judged by the average content of the blogosphere. However, spend a little time with tools like Itelliseek's Blogpulse or Technorati and its like discovering Google for the first time - it helps you navigate through a mass of detritus and I must confess: navigating through the web of thoughts and opinions is more than a little addictive!
I learnt from the Businessweek feature on blogging and visit their very own blogspotting.net which is supposed to "...cover the business drama ahead, as blogging spreads into companies and redefines media" - there are some interesting entries that lead you all sorts of places and, on the whole, I felt a tad more educated after reading it. It played a small part in convincing me to dabble in my own blog. gapingvoid's Why Corporate Blogging Works makes it all sound practical! But, if you want it simple and straight I suggest you read a briefing note written by clients of mine -the Netcoms team of Hill & Knowlton (Download Netcoms_January2005.pdf)
So forgive me for being a hypocrite - feel free to judge me as yet another egotistical time-waster but hopefully along the way you may identify with some of my thoughts, links and entries and end up some place useful - if not, you could always start a blog of your own!
Good luck with your blog!
The good news about blogs is that when you compare your own blog to the myriad of others, it always seems to appear much more relevant and timely. Here's where a stray comment or two make it more than just a diary of a mad man.
Posted by: Kraz | May 13, 2005 at 08:03
Good luck and have fun SMARTAPP€!
:)
take a sneak peak of what is comming here:
http://epic.makingithappen.co.uk/
Posted by: paul | May 13, 2005 at 10:01
Interesting start. My simple rule for blogs is if I can learn something new (and useful) each time I visit, I'll come back.
So I guess I'll be logging in here for more n Monday...
Posted by: Steve | May 13, 2005 at 15:24
It was just a matter of time before you jumped on this wagon too innit?
Love it - -
Posted by: Linda | May 13, 2005 at 15:39
Adrian - what have you got against Excel!?
The succinct explanation of a blog is welcome, I now feel able to communicate with certain of my colleagues about this important subject. Love the term "blogosphere"...
Posted by: Paul Measday | May 16, 2005 at 17:34
Paul, as an analyst, you will be relieved to hear that you are ok to keep Excel as long as you aren't using it to gather data! - My third blog entry deals with the difference. see http://smartapps.typepad.com/smartapps/2005/05/death_to_our_cu.html
Happy analysing!
Posted by: Adrian Melrose | May 16, 2005 at 18:19